THE FOLLOWING ARE THE POLICIES AND PRACTICES OF THE PRUDENTIAL CENTER, LOCATED IN NEWARK, NJ, REGARDING YOUR PERSONAL INFORMATION THAT MAY BE COLLECTED AT WWW.PRUCENTER.COM, THE OFFICIAL WEBSITE (“Website”) OF THE PRUDENTIAL CENTER.
This Website is managed by the Prudential Center and its agents. References to "we," "our," "us" and the "Prudential Center" shall mean Devils Arena Entertainment LLC and its affiliated entities (“DAE”).
Please read the following to learn more about our data collection policies and practices:]
An online credit card transaction is required in order to complete the Website purchase of a ticket, product and/or service. During this process, we generate and collect certain personally identifiable information, which includes, but may not be limited to: first and last name, first and last name of the credit card owner, credit card billing address, credit card number, credit card security code, credit card expiration date, shipping address, telephone number and email address. You also may have the opportunity to permit us to maintain this information in a personal profile for you so you do not have to re-enter the information each time you make a purchase.
If you send us personal correspondence, such as emails or letters, we may collect such information into a file specific to you.
We may obtain additional information regarding your visit to and participation in such activities at the Website, including information obtained through the use of "cookies" as described below.
Personally identifiable information does not include aggregated information that is not linked to any of your personally identifiable information. Such aggregated information may be shared with our marketing partners, advertisers and other business relations.
We may collect information from you in several different areas on the Website, including but not limited to those described below:
Registration: You may be asked first to complete a registration form and provide personally identifiable information. You also may be asked to choose a user ID and password in order to take advantage of certain features that the Website may offer, such as, newsletters, contests, forums, fantasy, webcasts or other subscription based services.
Newsletters and Website Emails: The Website may offer free newsletters to share information with you about the Website, about us and our affiliates, or about our business partners, advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Website. You may cancel your free email subscription by following the instructions provided on the Website or, in some instances, in the designated area of certain newsletters or emails.
Surveys or Voting: From time-to-time we may request personally identifiable information from you in connection with your voluntary participation in Website surveys or voting polls. At times, you may have to register to vote or to take part in a survey. If you decide to participate you may have to provide personally identifiable information.
IP Addresses and Click-stream Data: We may collect Internet Protocol (“IP”) addresses and/or click-stream data for purposes of system administration, to improve the Website, to report aggregate information to our advertisers and sponsors, or for other internal uses. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from the Website, our computers log your IP address. Click-stream data is information collected by our computers when you request Web pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. This data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising and the like.
Transaction Information: If you place an order or subscribe to any of the services offered on the Website, we will ask you to complete an order form that will request certain information from you, including financial information such as a credit card number and expiration date and general contact, billing and shipping information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. Such information is collected and stored through encrypted means for your protection.
Fantasy Games: When you register to play fantasy games, you may be asked to provide personally identifiable information.
We internally use personally identifiable information about you to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings and to customize the Website’s content and layout. We believe these uses allow us to improve the Website and provide better service to you.
Occasionally, we may use your email address and, in rare situations, mailing address or phone number, to contact you regarding administrative matters or notices, opinions of the Website and/or services, and to provide further information regarding additional events, products or services we believe you would be interested in.
We may use information in the file we maintain about you to resolve disputes and troubleshoot problems.
Personally identifiable information that we collect may be accessed by a variety of parties, depending upon the project for which the information was originally collected, the terms of that engagement, and the policies into or out of which you have opted. From time to time, we may send you offers from Prudential Center and our business partners, advertisers or sponsors based on the information you have provided us.
In addition, certain business transitions, such as mergers, acquisitions, liquidation or sale of all or a portion of Prudential Center assets, may require the disclosure and/or transfer of your personally identifiable information.
It is possible for you to use many features of the Website without giving us any personally identifiable information. While we believe our disclosure of your personally identifiable information will result in opportunities that may be of interest to you, you have the opportunity to tell us not to give your information to any third party by opting out (except as pursuant to Required Disclosures as noted above). If you wish Prudential Center to keep your personally identifiable information confidential, please either email us at firstname.lastname@example.org, or mail your written request to:
Devils Arena Entertainment / Prudential Center
25 Lafayette Street
Newark, NJ 07102
Your opt out request must include your name, email address, mailing address and must be signed (signature only required for written request sent by regular mail). Please allow six weeks to process your request. You also may opt out by clicking on the appropriate opt out links contained in our applicable email communications or Website registration forms. After your request has been fulfilled, the only disclosures we will make are the Required Disclosures described above. However, you should be aware that under some circumstances, such as where we are contractually required to disclose ticket purchase information to event holders, we may not be able to fulfill your ticket order for such event if you have requested that we do not disclose your information to third parties.
Note that California Law permits visitors who are California residents to request certain information regarding our disclosures of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to or write to us at the address noted above.
The Website may make chat rooms, forums, webcasts and message boards available to you. You are not required to provide any personal information when using these areas but you may choose to do so. We strongly recommend that you do not use any of your personally identifiable information as your user name or that you post any personally identifiable information on line, since such information will be publicly available and you may receive unsolicited messages from other parties. Prudential Center cannot ensure the security of any information you choose to make public in a chat room, forum, webcast or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy.
We are committed to adherence to the Federal Children’s Online Privacy Protection Act (COPPA), including the following principles and practices regarding personally identifiable information pertaining to children under 13 years of age:
Except as noted below, we do not permit access to children under the age of 13 to participation in activities at our Website that require the furnishing of personally identifiable information.
The Website may offer activities, promotions and contests for participation by children under the age of 13 where the child will be required only to furnish his or her email address and, in some instances, his or her name, provided that he or she also provides the full name and email address of his or her parent or legal guardian. That personally identifiable information will not be used or disclosed without parental consent.
The Website also may offer activities, promotions and contests for participation by children under the age of 13 that require certain personally identifiable information reasonably necessary to conduct the activity, promotion or contest (such as a home address, personal interests or demographic information), in which event the child will be required to download and print a Parental Consent form that must be signed by the child’s parent or legal guardian and submitted (mail or fax) to the address on the form in order for the child to participate in the activity, promotion or contest.
By providing us with any personally identifiable information, you expressly and unconditionally release and hold harmless the Prudential Center, its affiliated entities and their directors, members, shareholders, partners, officers, employees, agents, contractors and other representatives from any and all liability for any injuries, loss or damage of any kind directly or indirectly arising from or in connection with any use and/or misuse of your personally identifiable information collected or received by Prudential Center directly or indirectly through the Website, including without limitation any such personally identifiable information provided by Prudential Center to third party companies, business partners, advertisers and sponsors.
If your personally identifiable information changes (such as your zip code), or if you no longer desire to access our Website, we will endeavor to provide a way to correct, update or remove the personally identifiable information you have provided to us. This can be done by making changes to your profile, by using an option out message in an email or by notifying us by email at email@example.com.
c/o Devils Arena Entertainment
25 Lafayette Street
Newark, N.J. 07102