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Business Opportunities

As a Prudential Center Cornerstone Partner, your company will be one of an exclusive group of companies that will have the unique opportunity to create brand affinity through direct association with a wide variety of major sporting events and live entertainment that will take place in Prudential Center on a year-round basis. As a category exclusive partner, a relationship with Prudential Center will establish significant brand awareness to many key demographic groups, energize demand for your products and offer the opportunity to be favorably associated with the upscale multi-purpose venue that delivers a positive experience presented at every Prudential Center event.

Cornerstone Partnerships

A Prudential Center Cornerstone Partnership can offer your company an integrated marketing package to enhance the marketing of your brand in the New York/New Jersey Metro region and may include elements such as:

  • Category Exclusivity
  • Entitlement Opportunities
  • Permanent in-arena signage
  • Brand recognition on the multi-million dollar, state-of-the-art scoreboard, 360° LED signage
  • Exposure on our 4,800 square foot spectacular LED screen on the front of the arena and facing Newark’s Penn Station
  • On-site brand / product integration
  • Concourse displays
  • VIP hospitality

Let’s Talk Possibilities

Our Partners

The Prudential Center trademark and logos are used under license from The Prudential Insurance Company of America, a subsidiary of Prudential Financial, Inc., headquartered in the USA, neither of which is affiliated with Prudential plc, a company headquartered in the United Kingdom.