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NEWARK, NJ - Oct. 26, 2021: The New Jersey Devils today announced a multi-year partnership with BMW that will see the premium automaker become an Official Devils Team Partner and the first-ever title partner of Prudential Center’s ice-level, 5,500-square-foot premium club: the M Lounge by BMW. Via the partnership, driven by amplifying premium experiences for Devils fans and Premium Seat Members, BMW drivers will receive free parking for Devils home games; and connect with Devils alumni, stakeholders and leadership through the new Devils Dine & Drive Series Presented by BMW, a four-part, live event series to be held at New Jersey restaurants and featuring some of BMW’s newest models.

Media may CLICK HERE for relevant BMW-branded signage at Prudential Center for The M Lounge by BMW.

In another franchise first, BMW will become the presenting partner of the Devils Mobile Tour presented by BMW, an interactive experience for kids and adults alike, amplified by the presence of BMW vehicles. BMW will additionally become the presenting partner of Prudential Center’s VIP East Entrance: BMW VIP East Entrance; and receive exposure via a luxury vehicle display outside Section 3 on Prudential Center’s Main Concourse.

“In BMW we have found the ideal presenting partner for our highly-coveted, ice-level premium club experience for Prudential Center Premium Club Seat Members: The M Lounge by BMW,” said New Jersey Devils Senior Vice President of Corporate Partnership Sales, Adam Cross. “BMW’s investment and partnership with NHL teams reflects the sophistication and premium appetite of hockey fans across the globe, and specifically in the greater New Jersey and New York metropolitan market. As Prudential Center reopens to full capacity and welcomes fans, Season Ticket Members and Premium Clients back for the Devils 2021-22 season and unparalleled concert line-up, we look forward to welcoming BMW drivers onto our campus with complimentary parking and effortless entrance via the BWM VIP East Entrance.”

“We are proud to partner with the New Jersey Devils to establish a premium presence at the arena through innovative programming and engaging on-site activations,” said Tom Shanley, Regional Vice President, Eastern Region, BMW of North America. “With more than 100 live events annually, we look forward to working together with the New Jersey Devils to create the ultimate BMW experience with the Ultimate Driving Machine.”

New Jersey Devils home game tickets are available for purchase by visiting newjerseydevils.com/tickets, at Prudential Center’s Box Office, or calling 1-973-757-6000. To receive on-sale alerts and the opportunity to purchase tickets to Devils home games in the future before the general public visit NewJerseyDevils.com/Tickets or learn more about how to become a Devils Black and Red Member HERE. For Group opportunities and experiences for 10+ people, contact 973-757-6000 or email groupevents@prucenter.com. For Premium seating opportunities, visitprucenter.com/premium.

The New Jersey Devils and Prudential Center remain committed to ensuring the safety of all fans; for information on current safety protocols, expectations, guest experience and the Prudential Center Pledge, go to PruCenter.com/Safety.

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