7th Edition of the Massive Korean Youth Culture Fandom Event Plans Expanded Programming and Larger Beauty Zone on Convention Floor
NEWARK, N.J. (March 15, 2018)– KCON USA, the world’s largest Korean culture convention and music festival, announced its return today at SXSW 2018 in Austin, Texas. The seventh edition of KCON USA will run this summer in the New York metro area on June 23-24 at the Prudential Center in Newark, NJ. The festival will continue to be the leader in spreading Korean pop culture to new and existing fans, with its star-studded concerts and convention expanding this year to include additional K-beauty and esports offerings. Angela Killoren, COO, CJ E&M America made the announcement during a SXSW panel entitled “How K-pop Grew Beyond Niche.”
More than 128,000 fans came out to experience KCON USA in 2017 – the most in the history of the event since it launched in 2012. This year’s KCON USA will continue the tradition of providing unprecedented access for American fans to a line-up of A-list concerts, celebrity meet and greets, as well as workshops and panels that cover every aspect of Korean culture and entertainment. The programming does not stop at music, with food, fashion, television, film, esports and more playing important roles in the bi-coastal event. This year, KCON will expand the K-Beauty component of the convention bringing in brands normally inaccessible to U.S. consumers. Participants will be announced in the coming months.
For more information and the latest KCON news, we invite fans to visit www.kconusa.com and follow @KCONUSA on Twitter, where more information will be announced. Fans can also join the conversation with #KCON18NY. Recap videos of the NY events can be found on its YouTube channel (www.youtube.com/kconusa). Additional photos from KCON 2017 USA can be found here. A link to the logo can be found here.
ABOUT KCON USA
KCON USA (kconusa.com) is the largest North American convention dedicated to ‘All Things Hallyu.’ The convention launched in 2012 with over 10,000 fans attending and has more than doubled annually since to over 118,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2017, the brand further expanded internationally, presenting KCON in Mexico and Australia as well as returning to Japan. KCON has also held events in France and UAE.
The Prudential Center trademark and logos are used under license from The Prudential Insurance Company of America, a subsidiary of Prudential Financial, Inc., headquartered in the USA, neither of which is affiliated with Prudential plc, a company headquartered in the United Kingdom.